Sarah Liu

Los Angeles, CA - liusarah1997@gmail.com

PROFILE

Ambitious marketing professional with 3+ years of experience in social media marketing, management, digital media, product development, and sales strategy. Excellent communicator and collaborative team player, I am eager to enhance social strategies with a robust approach and distinctive brand presence.

EBI FABRICS CORPORATION

Marketing Coordinator | June 2020 - Present


EBI Fabrics Corporation is one of the leading importers of wholesale fabrics in the  swimwear, activewear, and dancewear industry. We provide a diverse selection of solids and prints along with customized sourcing and modifications to cater to your specific needs.

  • Increased brand awareness by managing social media accounts, creating content, and engaging with online users, resulting in a 60% increase in Instagram followers and a 35% increase in online sales applications

  • Assisted in launching Tzu Tzu Sport’s product lines, managing custom fabric print development, purchasing, pricing, and shipping, resulting in a total of $300,000 in sales revenue and a 25% increase in annual sales revenue

  • Managed the merchandising calendar using Excel and Sage 100 for upcoming fabric line debut, promotions, and deactivations, resulting in 20% increase in on-time launches, 15% boost in promotional sales, and 25% improvement in online sales

  • Deploy biweekly email marketing campaigns to promote upcoming product lines, trade shows, and sales promotions, resulting in a 20% increase in monthly sales and attracting over 1,000 returning customers

CLD PR

Public Relations Intern | Nov 2019 - Jan 2020


CLD PR is a full-service PR agency with experience in overall brand development, PR, communications, celebrity placement, media placement, influencer relations, events, social media, branding, and other PR disciplines.

  • Coordinated and executed comprehensive media campaigns to increase brand awareness and drive sales, including the development and implementation of mass email pitches to magazine editors and stylists to promote upcoming industry events, such as store openings and awards shows, as well as press releases

  • Built strategic pitches for emerging fashion brands, resulting in the placement of influencers and celebrities in high-profile online trend stories, print, and editorials in prestigious publications such as Harper’s Bazaar, Cosmopolitan, and People’s Magazine

  • Facilitated seasonal gifting and paid activations for over 200 influencers per month to increase brand awareness and maintain strong relationships, leading to continued support and service from key influencers in the industry

  • Demonstrated extensive knowledge of the fashion industry by presenting a showroom with over 50,000 garments from over 200 designers to influencers, stylists, editors, and journalists